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Nielsen’s First OOH Ratings: Fox Wins Big, Cable Is Comparable

Published on September 03, 2008
Nielsen has released its first out-of-home TV ratings, in conjunction with Integrated Media Measurement Inc., of television-viewing in bars, fitness clubs, hotels, office buildings and airports. Results showed that Fox dominated prime time non-sports programming from June 30 through July 27, and that cable pulled numbers comparable to broadcast.