Consumers Design, Buy Personalized Shoes in Nike Time’s Square Campaign

Nike recently ran a campaign in New York’s Times Square in which consumers could stand in front of a Nike billboard and design their own shoe using a cell phone. Then they could go into a nearby Nike store and order the shoe they had just designed.

The space on the billboard, equipped with Bluetooth technology, was sold by Times Square2, a company which handles advertising for the Reuters sign (comprised of 11 screens) and NASDAQ Tower’s single screen, writes Media Life.

Half a million people visit New York’s Times Square - with its spectacular billboards, innovative street events, bus and trash kiosk advertising, and more - each day. Other companies selling space in Times Square include:

• Sherwood Outdoor, with 28 signs
• Clear Channel Spectacolor, with 70-plus signs
• Gilmore Group, with a single, 41,000-square-foot sign, 17,000 feet of which is LED screen
• Times Square Alliance, with 200 banners
• Illuminations
• MTV 44 1/2
• Light Year Media

Ad impressions are estimated at 1.5 million daily by the Times Square Alliance.