Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

‘Generation V’ Defies Traditional Demographics

Published on August 05, 2008
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called "Generation Virtual" (Generation V), according to research by Gartner, which coined the term (via MarketingCharts).