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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Obama Signs $5 Million Deal w/NBC
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a network TV spot was bought by a presidential contender was when Republican Senator Bob Dole purchased a single, multi-minute ad in 1996, writes AdAge. Candidates tend to use their advertising budgets to target specific states and, when seeking national coverage, to purchase cable.
There was no information available on exactly when the spots will air.