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CBS Radio Lauches Video Player, Stations Create Personalized Content

CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.

Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers could sign on for in-video advertising or even branded players, Mediaweek writes.

David Goodman, president of digital media and integrated marketing for CBS Radio, says that in the very near future, “every station will have a major video component.”

Last fall, CBS Radio gave its websites an infusion of video content via a deal with Truveo, which enabled users to search and browse through tens of millions of videos from thousands of sources across the web.

Radio companies are busily exploring ways to monetize the web in the hopes of making up for slipping advertising revenues at terrestrial stations.