Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Forrester Technographics Benchmark Survey: Gen Y a Generation Apart

Published on July 23, 2008
Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million U.S. adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone - according to Forrester Research's 2008 North American Technographics Benchmark survey, MarketingCharts writes.