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Mitchum Boosts Purchase Intent with Hanger Ads
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company that has relationships with 35,000 dry cleaners to sell advertising space on hangers.
Overall, the campaigns have boosted purchase intent by 30 percent, Mitchum says (via Brandweek).