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Don't be mistaken for spam - use the free Lyris ContentChecker for Email now.- Consumer Credit Falls 1.5% in May
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Google Prices for Financial Services Ads Surge in First Half
Google is charging higher rates for financial services advertising, with mortgage companies paying the biggest increases, at 35 percent higher than at the end of last year.
Overall, the search giant has raised financial services advertising by an average of 19 percent, according to Bloomberg. In comparison, retail - the largest category of web advertising - has seen ad prices on Google rise 9.3 percent.
Google is likely today to report a gain of 38 percent, to $1.28 billion, in the second quarter, with net sales likely to climb 42 percent to $3.87 billion. The boost may be due in part to higher ad prices, analysts say.