Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Google Uses Previous Searches to Serve Ads on Current Ones

Published on June 30, 2008
Google is testing ads that target user behavior, reports The New York Times. Ads a person sees on a given Google search may be influenced by what s/he queried minutes earlier.