Search »

Yum Brands, Johnson Shift Dollars to Cable

Yum Brands has reportedly shifted as much as $25 million from broadcast to cable, with MTV getting a large portion of the spend. SC Johnson is also said to have moved about $20 million to cable from broadcast.

In recent weeks, a flood of incremental revenue has come into the cable upfront as budgets have begun to shift from broadcast, writes Mediaweek.

In addition to SC Johnson and Yum Brands, automakers are also helping to drive up cable’s numbers. GM is said to have driven between $15 million and $20 million from broadcast to cable during this year’s upfront, while Toyota did the same, to a lesser extent.

“When money’s tight, cable’s like an extra-value meal,” one ad sales chief is quoted as saying.