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MyNetworkTV Upfront 9-11% CPM Increases

Published on June 19, 2008 | Email this article

MyNetworkTV is pulling CPM increases between 9 and 11 percent, though from lower rate bases. The network’s programming is bolstered by WWE Smackdown and the new Tony Rock show, writes Mediaweek.

Product integrations have been worked into packages for assorted ad clients. Strong categories for the network include CPG, retail, movies and pharma.

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