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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Local Grocery Retailers Slip as Wal-Mart Gains Market Share
Wal-Mart’s food bargains are successfully pulling consumers away from regional grocery chains, according to a new study by BIGresearch.
The study shows that, while Wal-Mart has maintained its No. 1 spot among all adults nationwide, with 16 percent saying they shop at Wal-Mart most frequently, regional chains are slipping, MediaPost writes. In the Northeast, Stop ‘n Shop stayed flat while Wal-Mart saw considerable growth; on the West Coast, Safeway continues to be the most-shopped-at store, but Wal-Mart, at No. 2, is gaining fast.
Wal-Mart is also gaining in the prescription drug market, growing faster than both Walgreens and CVS, which hold the No. 1 and No. 2 slots.
The retail giant announced yesterday that, intent on finding new ways to help customers save money, it has launched a free classifieds service.