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Casino Channel Net Gambles on Screens over Buffet Lines, Slots
Las Vegas has any number of outlets for advertisers to reach consumers when they’re not blowing on dice and yanking on slot machine levers - from digital billboards to interactive displays to stops on the monorail - and Casino Channel Network recently unveiled one more.
The Casino Channel Network has TV screens at gaming tables and hotel registration areas, above buffet lines and in hallways. The network airs 15-minute loops, with 65 percent advertising, 20 percent hotel-casino promotion and 15 percent lifestyle entertainment, writes Media Life. CBS provides news and other content.
Promotional spots can run 15 or 30 seconds, and can be targeted by casino or by daypart. The screens are 49 inches wide and 33 inches high, and 5 percent of the network - which has 37 screens and two video walls - includes audio.
A Las Vegas visitor profile from Scarborough in 2006 showed that 52 percent of Vegas visitors are male, with 32 percent between the ages of 18 and 34, 63 percent between 18 and 49, and 68 percent 35 or older. Household income is as such: 19 percent between $50,000 and $75,000; 47 percent at $75,000 or higher.
CPM is $5 and production assistance is available for a fee.