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All-Time High of U.S. Search Market Share for Google

Published on May 19, 2008 | Email this article

Google accounted for 67.90 percent of U.S. searches in the four weeks ended April 26 - up 4 percent from the year-earlier period - according to Hitwise, which said that was an all-time high market share for the search leader, MarketingCharts writes.

See table: “Percentage of U.S. Searches Among Leading Search Providers.”

  • Yahoo Search, MSN Search and Ask.com received 20.28 percent, 6.26 percent and 4.17 percent of searches, respectively, during the same period.
  • The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40 percent of U.S. searches.

Search engines remain the primary way that internet users navigate to key industry categories (view table), Hitwise also said. For example, search engines accounted for 29 percent of all visits to online video websites in April.

The share of traffic directly from search engines to the following industries underwent double-digit increases from April ‘07 to April ‘08: Travel, Entertainment, Business and Finance, Sports, Online Video, and Social Networking.

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