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CC’s ‘TotalRadius.com’ Touts Radio for Advertisers

Clear Channel Radio has launched what it hopes will be a valuable tool for media buyers unfamiliar with the radio format.

TotalRadius.com is a site that showcases the variety of offerings to advertisers - from digital media to traditional radio, from sponsorships to “blinks” - available via Clear Channel.

“Totalradius.com is a first stop for advertisers exploring the multi-faceted landscape of radio,” said John Hogan president and CEO, Clear Channel Radio, in a statement. “At the push of a button, advertisers can hear successful audio branding, get examples of integrated marketing best practices, and get in contact with stations in their markets.”

The site’s offerings include a feature on “radio vs. newspapers” and info on how to create a commercial. It also includes plenty of testimonials from apparently satisfied radio advertisers, under a section titled “Radio Works!”