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IdeaCast to Provide Custom TV Content to Continental, Frontier

IdeaCast, provider of custom television content and advertising in the out-of-home video category has partnered with LiveTV, provider of in-flight entertainment for commercial airlines,  and now has exclusive advertising sales rights to LiveTV video assets on Continental and Frontier Airlines.

The new offering, called Airline TV, is projected to reach 21 million passengers by the end of 2009, and up to 45 million passengers by 2010, according to the companies.

“LiveTV is the pioneer of a new model of in-flight entertainment. Gone are the days when consumers were content to share their movies and shows with the rest of the cabin. Today, consumers are used to more personalized service, and they want their entertainment to be tailored to them, as well,” said Jason Brown, president of sales and marketing, IdeaCast.

Beginning in January 2009, Continental’s domestic fleet of next-gen aircraft will be retrofitted with LiveTV’s in-seat satellite TV system, which delivers up to 36 channels of live DirecTV programming, four channels of stored content, and a real-time GPS map channel.

IdeaCast’s complete network of offerings now includes Airline TV, Health Club TV, Transit TV, Six Flags TV, and an alignment with Gas Station TV.