Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Gays, Lesbians More Receptive to Blog Ads than Heterosexuals Are

Published on April 28, 2008
Online Gay and lesbian adults are reading more blogs than their heterosexual counterparts - 51 percent vs. 36 percent - and are also more receptive to blog advertising, according to a recent online national survey by Harris Interactive and Witeck-Combs Communications, writes MarketingCharts.