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Recycling Bins Pick up Greener-than-Thou Advertisers

Best Buy, UPS, Western Union and, of course, Whole Foods, have all raised their hands as supporting a “green” lifestyle with their sponsorship of recycling bins across the country.

The program, called Eco-Bins from PrimePoint Media, allows advertisers to place their messages on the front and back panels of recycling bins in markets including New York, Detroit, Dallas, Atlanta, Baltimore and Key West, writes Media Life. Other markets are available upon request.

There are currently 1,200 ad spaces on 300 bins in the network. Programs can be targeted by location to reach specific demographic groups.

“If a national advertiser wants to target 18- to 30-year-old Hispanic males, they can do that,” says vp, operations, Bryan Clark.  The theme of recycling ties in well with the program, Clark says.