Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Follow us on Twitter!

‘Pizza Hut’ Rebrands as ‘Pasta Hut’ - April Fool’s

Published on April 02, 2008 | Email this article

Pizza Hut used April Fool’s Day to call attention to its new pasta offerings.

The chain ran TV and print ads announcing that it was “rebranding” itself as Pasta Hut. A website called NewPastaHut.com, restaurant banners and a new logo on the face of corporate headquarters supported the knee-slapping ruse, as reported by MediaPost.

The new Tuscani Pastas are now in stores. Featuring rotini pasta and a blend of sauce and cheese, each three-pound serving of Tuscani Pastas costs $11.99 and includes five freshly baked breadsticks.

Get free media planning headlines every business day in your inbox. Easy to read, easy unsubscribe

Email: