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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Downloads:
Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
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- Share of Ad Spending by Medium - December 2009
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- Behind the Curve: Week Ended March 19, 2010
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NBC’s ‘Year-Round’ Season Announced Next Week
True to its promise to advertisers, NBC is announcing its new schedule early. It will hold a presentation next Wednesday to unveil not only its fall schedule but its plan for fresh, midseason content and summer programming.
NBC announced its intention to move from a fall television season to one that offers new shows throughout the year. Media buyers, for the most part, have applauded the move, though they have said that for the move to be effective, NBC will have to air new, scripted shows during summer months, not just reality fare.
Fox has pointed out that it has been releasing new shows at mid-season and during the summer months for several years, and called the NBC announcement smoke and mirrors.
If NBC is serious about its plans to offer a year-round television schedule and not just a gussied-up fall season with some mid-season and summer additions, it could shake up the traditional May upfronts, writes Media Life.
So far, NBC has already renewed two scripted shows, Life and Chuck. Both will get big relaunches next fall. The Office, Heroes, My Name Is Earl and Deal or No Deal will also be back. Medium is expected to be renewed, as are ER - for one final season - and all three Law & Order shows.
Bionic Woman and Journeyman have bitten the dust.

