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Yahoo Radio Ad: ‘You Won’t Find That on Your Google Page’
Yahoo is reaching out to Bay Area consumers with a radio campaign in a move that some say seems a little, well, desperate.
The ads are designed to convince listeners to use Yahoo’s search function rather than Google’s. They note that Yahoo offers drop-down menus with related suggestions as users type their search words, CNet News writes. “You won’t find that on your Google page,” the ad claims.
Raj Gossain, vp of marketing for the Yahoo Search team, says Yahoo is superior to Google and wants to remind users that there is a choice of search engines. “We’ve got a better, simpler, easier-to-user mouse-trap,” he is quoted as saying.
The campaign, which touts some new features added to the search engine in October - such as search assist, short cuts and multimedia results - was planned back in December, before Microsoft made its unsolicited bid for the company, according to Gossain.
The ads will be rolled out in more markets, but Gossain would not say where, or how much Yahoo is spending.