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McD’s Employees Encouraged to Pen Burger Blogs

Same-store sales for McDonald’s rose 8.3 percent in February over last year, with worldwide sales up 11.7 percent.

The burger chain attributes its growth to breakfast, coffee and its value offerings, according to Brandweek. Rival Burger King, also seeing strong growth, similarly attributes growth to discount offerings and breakfasts, along with its late-night hours.

With the goal of sustaining strong sales and encouraging internal communications, the company last week launched an internal blog, called Station M, that allows employees of nearly 15,000 stores across the U.S. and Canada to post content and engage in online discussions about new products and other burger-related issues.

Content is provided in English, Spanish and French.

The blog was created after an evaluation process that determined it would be the best system for two-way communications.