Look Out, Martha: MaryJane Butters Guns for Organic DIYers

Belvoir Media Group will publish MaryJanesFarm - an organic-focused lifestyle magazine based on the work, knowledge and real-life, everyday events taking place on MaryJane Butters’ organic farm in the Palouse region of Idaho.

Butters will be the editorial director of the magazine, which will launch with the spring 2008 issue.

MaryJane Butters is an icon of the organic movement and the pursuit of simpler living, according to Belvoir. From her farm, she sells 60 different organic prepared foods and, in addition to MaryJanesFarm magazine, also shares the message of simple organic living with readers of her books, syndicated newspaper column, and on www.maryjanesfarm.org and www.maryjanesoutpost.org.

Butters also designs and sells her own line of organic linens in close to 300 department stores and is the creator of Project F.A.R.M. (First-class American Rural Made), an organization that employs rural women who sew totes, quilts, dolls, and more.

MaryJanesFarm will produce four issues during 2008 and begin bi-monthly publication in 2009.  The magazine is aimed at attracting college-educated female readers, aged 25-49, who are health-conscious, environmentally aware and have “a little farmgirl in them.”

“We’re going to be in a lot of marketer’s sweet spot, particularly for products that have wellness benefits, that speak to our readers’ lifestyles and are from genuine organic and green product lines,” said John Pagliaro, Publisher of MaryJanesFarm magazine.