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P&G, Kimberly-Clark Offer Discounts via Mobile

Electronic coupons via mobile devices may be on the verge of hitting the big time, as a discount campaign from packaged goods giants like Kimberly-Clark and Procter & Gamble goes live.

In addition to KC and P&G, Clorox, Del Monte, and General Mills are teaming with grocery retailer Kroger to test a system for distributing coupons to mobile devices, writes MediaPost. The system, using technology from Cellfire, allows consumers to look at a list of discounted products and create a list of those they wish to purchase. That list is sent to Kroger, and the discounted prices are automatically given at the cash register.

Consumers must be members of Kroger’s loyalty card program to participate.

ShopRite is testing a customer loyalty program that offers discounts, as well. Both systems could make online advertising more efficient by allowing marketers to track ad exposure as it relates to purchase patterns.

Juniper Research studies show that 208 million mobile users will make 2.6 billion transactions worth $87 billion by 2011.