Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

MPA Unveils New Metrics

Published on March 10, 2008
Magazine Publishers of America will propose new metrics to go from a circulation-based model to an audience-based model.