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Arbitron’s ‘My Meter & Me’ Meant to Placate Critics

Published on March 05, 2008
Arbitron is hoping to entice PPM survey participants to carry their meter every waking hour by introducing a personal homepage system that is designed to track reward points. The page, entitled My Meter and Me, is one of a dozen or so initiatives that Arbitron has undertaken to improve PPM sample performance and to increase industry confidence, which has been steadily eroding in recent months.