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- AT&T Sends Controversial ‘American Idol’ Text Message
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J&J Explores Olympic Hopefuls’ Family Life on iVillage
Johnson & Johnson is launching a series of webisodes on iVillage that will profile eight U.S. Olympic hopefuls. The microsite will be touted on various NBCU properties, like Today, MSNBC and USA, as well as network affiliates.
The site, The Family Room, will include promotions for a variety of J&J products, including Band-Aid, Neosporin, Listerine, Neutrogena, Tylenol and Zyrtec, writes MediaPost.
The Family Room will also include blogs from athletes and opportunities for visitors to upload their own photos and other user-generated content.