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Eco Clothing Brand Blossoms Under Crowdfunding

Published on February 26, 2008
LA-based nvohk, a green clothing store that launched before the holidays, lets consumers actively shape its future. The online retailer positions itself as the first eco-friendly, community-managed clothing firm. Members are recruited en masse and encouraged to contribute $50 each to help co-develop nvohk. Contributors assist in developing the logo, products and web design. They also...
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