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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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- P&G Launches eStore, Tests Marketing Concepts
- Lowe’s Opens Mexican Stores
- Unemployment Falls to Single Digits - Update
- North American Email Has High Failure Rate
- ‘The Daily Wrap’: Apple, Best Buy, Dollar Tree
- Dollar General Plans 600 New Stores
- Consumers Tone Down Valentine’s Day Plans
- ‘The Daily Wrap’: CVS, Toys R Us, Yum Brands
- Online Product Recommendations Miss Mark
- Top 10 Online Retailers by Conversion Rate - December 2009
- Top 10 Online Retail Categories by Order Size - December 2009
- Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
- Americans Watch 33B Online Videos in Dec. ‘09
- Ad Network Use Grows as Marketers Promote Brands Online
- Super Bowl Advocacy Ads Generate Buzz
- Social Networking Rises, Especially Among Younger Set
- Online Video Replaces DVR
- Consumers Tone Down Valentine’s Day Plans
- Behind the Curve: Week Ended Feb. 5, 2010
Chicago Sun-Times Launches Cross-Channel Campaign
The Chicago Sun-Times, with 1.1 million weekly readers, is claiming in a new ad campaign that it is the best-read daily inside the Chicago city limits.
The campaign begins with the tagline “Did you know?” and targets advertisers with the notion that it is the leading paper in Chicago, writes Editor & Publisher.
The radio, print and online campaign also says that parent Sun-Times Media Group, which includes 8 daily and 63 weekly newspapers in the Chicago market, reaches 52 percent more than its largest competitor.
The Sun-Times Media Group is considering a sale of the company and its assets.