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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Download Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Staples, B&N, Costco
- Williams-Sonoma Seeks Store Closures in Large Markets
- Minority Growth Represents Retail Opportunity
- Google Throws Retail Inventory into the Local Mix
- St. Patrick’s Day Set to Be Greener in 2010
- ‘The Daily Wrap:’ Amazon, Sears, Gymboree
- Abercrombie to Vacate 100 Underperforming Stores
- Target Offers Scannable Mobile Coupons
- Fast Food Chains Target High Unemployment - Update
- Trade Deficit Continues Volatility - Update
- Almost Half of Marketers Use SocNets
- Minority Growth Represents Marketing Opportunity
- Consumers Hear Differences in Male, Female Voices
- Behind the Curve: Week Ended March 12, 2010
- Top 10 Brands Advertised on Radio - Week of 03-01-10
- Top 10 Social Networking Websites & Forums - February 2010
- Microsoft Search Growth Slows
- Mobile Marketing Popularity Rapidly Grows
- Shopping Core Social Activity for Teen Girls
- Americans Smoke Less, Gain Weight
Super Bowl Advertiser Blog Buzz Volume Highest for Pepsi
Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants (via MarketingCharts).
Among the findings:
- Pepsi had the most share of voice in blog posts during and after the Super Bowl (including the Sobe spot) - see chart of various ads’ share of buzz.
- The eTrade baby commercials produced the most positive sentiment across dot-com advertisers (see chart).
- Hershey’s Ice Breaker commercial had negative sentiment overall, while Planter’s nut perfume spot was positive (see chart).
- Advertiser-related buzz increased for some, and decreased for others, from before the game to during and after the game (see chart).
See more Super Bowl ad coverage by Adrants.
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