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‘Wall Street Journal’ Adds Sports Reporting, Moves Uptown

The Wall Street Journal is leaving lower Manhattan to take up residence in News Corp.‘s Midtown offices.

Seven weeks after taking over the Journal, Rupert Murdoch is following through on his plans to integrate the paper with his media empire and to broaden its appeal, writes The New York Times.

In addition to moving uptown, the Wall Street Journal will likely be adding a sports page, possibly tucked into the Personal Journal, according to unnamed sources at the paper. Until now, the paper has covered the business of sports, but not the sports themselves.

Separately, the paper has announced that the editor of its new lifestyle magazine, Pursuits, will be Tina Gaudoin, editor of The Times Luxx, a similar magazine published by The Times of London (also owned by News Corp.), according to Forbes. Robert Frank, the longtime Journal reporter who wrote the book Richistan, was originally expected to be the first editor of the magazine.