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Significantly Higher Ad Recall for Vanity vs. Numeric 800 Numbers

Published on January 29, 2008
Advertisers can expect an 84 percent improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media (TV, billboard, print) - and a much more significant 9-times higher recall rate in the case of audio (radio) ads, according to a recent study, writes MarketingCharts.