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Influentials Talk about Automotive Brands

Published on January 29, 2008
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Close to three in five "Influentials" (57 percent) know many people who are at least very knowledgeable about vehicles (compared with just 18 percent of "Non-influentials" [see table]), and they talk about vehicles mostly to family (60 percent) and friends (58 percent), according to a Harris Interactive survey, reports MarketingCharts.
Related categories: Direct, Interactive, Research, Media Planning, Demographics, Automotive,

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