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American Eagle to Introduce Trendy Clothes to Kids
American Eagle Outfitters is launching a brand, targeted toward children ages two to 10, that will sell trendy, high-quality clothing and accessories.
The brand name, 77kids, refers to 1977, the year American Eagle was founded, according to Direct Magazine. The brand will be launched exclusively online; brick and mortar stores are planned for 2009.
The news comes just weeks after Talbots announced that it is closing 78 children’s and men’s apparel stores to focus on its core customer, women aged 35 and over.