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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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- Marketers Adopt Emerging Channels
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
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- Annual US Ad Spending Falls 12.3%
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- Top 10 Print Media Websites - February 2010
NBC Considers Scrapping Upfront Festivities
NBC Universal chief Jeff Zucker is considering scrapping its May upfront presentations in the face of the writers strike that is causing so much uncertainty in the television industry.
Zucker points out that the “upfront” can mean two things: the dog-and-pony show held for advertisers and media buyers at Radio City Music Hall, and the way advertising is sold for an upcoming television season, writes Reuters. The way inventory is sold will not change, but the dog-and-pony show is “completely under review here and you can look for an announcement on that from us very soon,” he is quoted as saying.