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Interpret: Writers Strike Already Changing Viewing Habits
A survey of more than 1,000 Americans aged 18-49 found that about 35 percent of Americans have changed their media consumption habits as a result of the writers strike, and 27 percent are watching less network TV.
The survey, from consultancy firm Interpret, also found that nearly all Americans - 94 percent - are aware of the strike, and more than half - 55 percent - are aware of the issues involved, writes WorldScreen.com.
Nearly half of Americans - 46 percent - said that if the networks replace first-run series with reality shows and repeats, their TV viewing behavior would change.
“As top shows disappear from prime time, viewers may go back and view critically-lauded TV series they missed the first time around, play more video games or watch more movies on DVD,” said Michael Dowling, CEO of Interpret. “Interpret’s past research has demonstrated that consumers’ media habits are already splintered, and the strike is accelerating those changes.”