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NBCU Goes to College
The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience.
The effort, dubbed “NBC on Campus,” arrives in tangent with NBCU’s first digital up-front presentation. Its relationship with The University Network will avail the college audience to advertisers, in addition to the digital holdings proffered at the up-front.
The Submedia-owned University Network appears on 283 screens in 235 university campuses. NBCU is preparing clips of :90 or less, gleaned from TV offerings like The Office and presidential campaign news, well-liked among college students.
Daily content offerings can also be localized: local NBC-owned stations, for example, can provide weather or sports information at nearby universities, reports MediaPost.
The clips will be followed by :15 to :30 ad spots and embedded with static skyscraper banners. NBCU and The University Network, which reserves the right to sell ad spots within NBC clips, will share revenues.
The University Network is owned by Submedia (which purchased it in late 2006) and is available on 283 screens on 235 campuses.
In addition to its university deal, NBCU also inked an agreement with IdeaCast, which targets health clubs. The deal was confirmed with an IdeaCast executive.