Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Follow us on Twitter!

Iowa Digital Billboards to Show Caucus Results

Published on January 02, 2008 | Email this article

The Outdoor Advertising Association of Iowa is coordinating a program that will see the results of the state’s political caucuses displayed as they happen on electronic billboards.

Digital billboards across the state will provide real-time election results. As precincts begin reporting, the three candidates receiving the most votes from each party will have their names and vote percentages displayed on digital billboards, writes the Outdoor Advertising Association of America. Because digital billboards are changed electronically, the percentages and relative places of the candidates will be updated instantly.

Get free media planning headlines every business day in your inbox. Easy to read, easy unsubscribe

Email: