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U.S. Ad Spend to Grow 3.7% in ‘08, Up from 2.8% in ‘07; Global to Grow 7%

Published on December 05, 2007
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Advertising spending in U.S. measured media is expected to increase almost 4 percent in 2008 compared with 2007, when spending is expected to increase 3 percent, according to a new study from GroupM, MarketingCharts reports. Worldwide spending is expected to go up 7 percent in 2008, after an anticipated 6 percent increase in 2007.
Related categories: Television, Interactive, Signs of What's to Come, Media Planning, Asia/Pacific, Europe,

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