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Conde Nast Shutters ‘House & Garden’

Conde Nast has announced that it will shutter the 106-year-old House & Garden magazine, and will also end publication of the website, saying the title is no longer viable. The December issue will be the last.

Two weeks ago, the publisher of the magazine left to go to Glam Media, an online fashion and lifestyle company, writes Mediaweek. “With the unexpected departure of the publisher of the magazine, we decided to take a serious look and re-evaluate the title,” Chuck Townsend, president and CEO, Condé Nast, said in a statement.

House & Garden was shut down in 1993, but was revived two years later with a focus on a younger audience.

Through November this year, the title’s ad pages were down 0.3 percent to 798 versus the year-ago period, per the Mediaweek Monitor. Total paid and verified circ totaled 976,443 in the first half of the year, an increase of 6.9 percent, according to the Audit Bureau of Circulations. Yet the title faced stiff competition with a slew of new shelter magazines, including one from within. Conde Nast’s Domino launched in 1995, and has grown to a rate base of 550,000 and 638 ad pages year to date through November.

Meanwhile, Vogue spinoff Men’s Vogue, has seen success in part from its crop of shelter-related ads.