Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Social-Media Marketing Disconnect: Interest High, Budgets Low

Published on November 05, 2007
Social media marketing is quickly becoming popular as a way to gain a competitive edge, but time and budget allocations haven't yet caught up with the level of interest, according to the second annual Coremetrics "Face of the New Marketer" survey of marketing professionals from e-commerce and online media/content companies, writes MarketingCharts.