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Online TV Viewing Doubles, Replaces News as Top Web Content
The number of Americans viewing entire television episodes/shows on the internet has doubled from a year ago, and now close to 16 percent of American households who use the internet watch television broadcasts online, according to the “Consumer Internet Barometer” by The Conference Board and TNS, writes MarketingCharts.
Nearly 73 percent of online households use the internet for entertainment purposes on a daily basis and an additional 15 percent search for entertainment several times a week, according to the data. Moreover, watching TV online has now replaced news as the most widely viewed content online.
“Over the next few years, the growing popularity of viewing TV episodes/shows online is going to have a huge impact on the way brands and advertisers communicate with viewers,” said Shari Morwood, EVP of technology, telecommunications and media at TNS. “If advertisers can effectively leverage the online video platform, we should see much more interactivity and emotional connection between brands and the online TV viewing audience.”
“On a broader scale, we will also see changes in viewing preferences, including TV on mobile devices, as media, telecom, and technology increasingly converge,” she added.
MarketingCharts provides additional tidbits of data from the Conference Board and TNS.