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‘Search Engine Fatigue’ Drives Consumers to Distraction during Car Searches

Published on October 16, 2007
Some 72 percent of U.S. online searchers have experienced "search engine fatigue" - that is, unable to find the information they need, they grow impatient or frustrated - and of those, three of four leave their computer without finding the info, according to a new Kelton Research survey commissioned by Autobytel Inc., reports MarketingCharts.