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Forrester: Interactive Marketing Spend to Surpass $61B in Five Years

Published on October 16, 2007
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Interactive marketing spend in the U.S. will grow to $61.3 billion in 2012, from $18.4 billion in 2007 - a compound annual growth rate (CAGR) of 27 percent, Forrester Research forecast in a report issued this week, writes MarketingCharts. Interactive's share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012.
Related categories: Interactive, Research, Signs of What's to Come, Email, Search Engine Marketing,

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