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Island Def Jam Goes Mobile with mSpot
Island Def Jam has announced a mobile music subscription service that will feature six streaming radio stations and on-demand music videos via a partnership with mSpot.
The service, called IDJ Radio, will launch October 23, writes Mediaweek. Content will include music focusing on their hip-hop, R&B, reggae and Latin genres. Artists are not limited to those signed with Island Def Jam.
mSpot is the provider of Sprint’s carrier mobile content. The company has not yet announced which operator will have the exclusive carrier deal.