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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Times Square Billboard Offers Wi-fi, SMS, Streaming News
Clear Channel Outdoor’s Spectacolor Division unveiled a digital billboard in Times Square this week. According to the company, the billboard boasts the sharpest image quality of any digital billboard in the U.S. while also being the most technologically advanced.
The new Spectacolor HD billboard is the first to run multiple advertiser spots in conjunction with streaming news, weather and live HD broadcasts, which are provided exclusively by CNN.
In addition to streaming news, the billboard will also provide viewers with a dedicated audio channel received via mobile phones by dialing a toll free number. Advertisers will have access to a standard feature set that includes Bluetooth downloads, interactive content via short code (SPECHD) and Times Square’s first free public WiFi Hot Spot.