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‘Kid Nation’ Receives Lukewarm Reception

Published on September 28, 2007 | Email this article

After two outings, CBS’s Kid Nation has averaged a 1.8 in the kids 2-11 demo. That’s more than double what CBS averaged the week ended Sept. 23 in the same demo.

The second episode, airing against a special edition of ABC’s popular Dancing with the Stars, slipped 16 percent from the premiere, in that demo, to a 1.6, writes Media Life. Among the five major networks, Kid Nation ranked third for the night with kids, but it is possible the show will bounce back in its third week when Stars returns to its regular Monday and Tuesday showings.

Of course, the youngest demographic is not one that CBS is courting, and if the show slips too much among the 18-49 demo, the network is likely to yank it.
Among adults 18-49, the second outing of the show ranked second in its time slot, down 7 percent from its 2.8 opener. Among total viewers, the slip was more pronounced, down 19 percent to 7.6 million viewers.

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