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Nielsen Tripling Size of Ratings Panel
Nielsen plans to triple the size of its national people meter TV ratings panel from 12,000 U.S. households and 35,000 people to 37,000 households and 100,000 people by 2011, the company announced yesterday.
The larger panel size will provide the TV industry with more granular measurement that clients are requesting and will provide more flexibility for measuring non-traditional television viewing, according to the statement. Larger sample sizes are also increasingly important due to the continuing fragmentation of television viewing.
The news comes a week after the company announced (via TV Week) that it will install its electronic local people meters (LPMs) in 38 additional markets by 2011, bringing the total number of LPM tracked markets to 56, or about 70 percent of U.S. households. New markets include St. Louis, Indianapolis and Las Vegas.