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DoubleClick Moves into Mobile Ad Serving
DoubleClick is expanding its advertising services with a new mobile ad serving product, the company announced yesterday.
DoubleClick Mobile integrates the operational processes for scheduling, targeting, selecting and delivering ads on mobile web pages with that of existing digital channels. As a result, media companies can now use DoubleClick to sell and manage inventory across online display, rich media, video and mobile.
DoubleClick Mobile offers: automatic ad selection that matches mobile ads to the screen size and capabilities of each device, ensuring that the ad with the best fit is delivered; new mobile ad formats that bring combination ads, road blocked ads and jump pages to mobile devices; third party impression tracking which provides agencies access to performance data within their own analytics systems; device preview capabilities that enable viewing ads on virtual handsets before the ad goes live; and handset capability targeting to serve ads to devices with specific capabilities.
The move follows a similar advance by soon-to-be parent company Google, which announced last week it was bringing its ubiquitous ad format AdSense to mobile web pages.