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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Download Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Staples, B&N, Costco
- Williams-Sonoma Seeks Store Closures in Large Markets
- Minority Growth Represents Retail Opportunity
- Google Throws Retail Inventory into the Local Mix
- St. Patrick’s Day Set to Be Greener in 2010
- ‘The Daily Wrap:’ Amazon, Sears, Gymboree
- Abercrombie to Vacate 100 Underperforming Stores
- Target Offers Scannable Mobile Coupons
- Fast Food Chains Target High Unemployment - Update
- Trade Deficit Continues Volatility - Update
- Almost Half of Marketers Use SocNets
- Minority Growth Represents Marketing Opportunity
- Consumers Hear Differences in Male, Female Voices
- Behind the Curve: Week Ended March 12, 2010
- Top 10 Brands Advertised on Radio - Week of 03-01-10
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- Microsoft Search Growth Slows
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WSJ to Publish Weekly ‘Pursuits’
In a continuing desire to attract more luxury advertisers, the Wall Street Journal plans to publish a glossy monthly magazine about the lifestyles of the rich, beginning next September, reports The New York Times.
Editor of the publication, dubbed Pursuits, is likely to be Robert Frank, a Journal columnist and author of the book Richistan.
The magazine will be an insert in the Journal’s Saturday edition, and will be distributed to about 800,000 readers in the 18 metropolitan areas where the newspaper sells the most copies. It will also be available on the paper’s website.
The News Corporation, which has agreed to buy Dow Jones, has given the nod to the project. Rupert Murdoch, chairman of the News Corporation, has publicly pondered the idea of turning the entire Saturday edition of The Wall Street Journal into a magazine.
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